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ASP Appoints Accelerate Sport as Africa Commercial Sales Agent

October 24th, 2014
The ASP and Accelerate Sports will be working to improve current events in Africa and adding more Tour destinations on the continent  Image: ASP / Cestari

The ASP and Accelerate Sports will be working to improve current events in Africa and adding more Tour destinations on the continent  Image: ASP / Cestari

The Association of Surfing Professionals (“ASP”) is pleased to announce that it has appointed Accelerate Sport (Pty) Ltd as its commercial sales agents for South Africa and the rest of the African continent.

ASP currently has three events in South Africa and is looking to add further events, not only in South Africa but at key destinations on the Continent too. The current South African events are:

1. Jeffreys Bay World Championship Tour Event (J Bay Winterfest included)
2. Big Wave World Tour – Dungeons
3. Ballito Pro Prime Event

Mark Noonan, Chief Commercial Officer for ASP, said “The ASP showcases the world’s best surfers on the best waves in some of the most desirable locations on the planet. We are pleased to be working with Accelerate Sport and believe they are the ideal partner to represent ASP Africa and its alluring lifestyle to the corporate community in these very important markets.”

Managing Director of Accelerate Sport, Gary Grant said “We are delighted to be representing the ASP on the Continent, they are a highly professional organisation and we are thrilled to be a part of where they are taking the sport. This appointment not only adds to our business diversity and Africa growth strategy but also further entrenches our association with surfing as current commercial partners of Surfing South Africa. Surfing events are now lifestyle occasions attracting a cross section of people and activities, offering brands and host destinations greater personal reach and experiential marketing capabilities”.

“Having Accelerate Sport on board as ASP Africa’s first commercial rights agent is a major leap forward for our region,” says ASP Africa Operations Manager, Colin Fitch. “It marks an historical point in the development of this region on the ASP World Tour and will ensure that we can strengthen our existing events while working hard to bring new events to our members. Africa is blessed with some of the world’s best surf breaks and many potential future surfing stars so we look forward to growing the sport on the continent and to working hand-in-hand with Surfing South Africa on projects of common interest.”

About the ASP
The Association of Surfing Professionals (“ASP”) is the world surf league. The foremost authority of the sport since 1976, the ASP sanctions and operates the following tours: the World Junior Tour, World Longboard Tour, the Qualifying Series (consisting of ASP Prime and ASP Star events) and the crown jewel of the sport, the Samsung Galaxy ASP World Championship Tour which determines the sport’s undisputed world champions. The organization is headquartered in Santa Monica, California with Commercial Offices in New York. The offices are supported by regional centres in Africa, Asia, Australasia, Europe, Hawaii, North America and South America. In 2015, the ASP will officially be renamed the “World Surf League (WSL)”.

ENDS

Issued on behalf of:

ASP Africa
Contact: Colin Fitch – Operations Manager
Tel: 021 534 5738
Email: cfitch@aspworldtour.com

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Email: lifesabeach@mweb.co.za

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