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BOS Ice Tea continues to ride the perfect wave

February 27th, 2013
Former SA Surfing Champion Shaun Payne test riding a custom designed BOS surfboard at Jeffreys Bay Photo: Kody McGregor

Former SA Surfing Champion Shaun Payne test riding a custom designed BOS surfboard at Jeffreys Bay Photo: Kody McGregor

 

BOS Ice Tea continues to ride the perfect wave, cementing their connection to surfing as a sport and lifestyle by becoming the presenting sponsor of the Billabong Junior Series.

Since their launch in 2010, BOS Ice Tea has been involved in surfing through their sponsorship of big-wave legend Grant ‘Twiggy’ Baker, the Wavescape Film Festival and the annual BOS Earthwave Beach Festival. The sponsorship of the Billabong Junior Surf Series builds on that foundation.

BOS is well known for their their weird and wonderful sampling stunts, numerous design awards and for doing their bit for the environment by planting 1 tree for every 2000 cans sold. The proudly South African company is excited to be aligned with the country’s longest running junior surfing series and its natural, healthy and family friendly ethos.

“The Billabong Junior Series is where South Africa’s future surfing champions are groomed,” says Marié van Niekerk, BOS Marketing Director. “BOS is delighted for the opportunity to support and get involved with surfing at grass roots level.”

Now in its 17th edition, the Billabong Junior Series has created the platform for the likes of Jordy Smith, Travis Logie and Bianca Buitendag to hone their competitive skills before going on to become international stars. At the same time the series provides the opportunity for 20-and-under surfers to experience new surf spots, meet and mingle with their heroes and get to know their peers countrywide.

The 2013 season kicks off at New Pier in Durban this weekend, 2 & 3 March, and continues in East London in April and Cape Town in August before concluding at Seal Point in the Eastern Cape in September where the overall series champions in Under 20, U18, U16, U14 and U12 boys and U20, U18 and U14 girls divisions will be crowned.

BOS will add further value to the series by also sponsoring the BOS Surfer of the Series award which will go to the surfer who has performed the most consistently across the whole series. It will be open for entries from all divisions and the winner will walk away with a 20K overall prize consisting of R10K cash, a custom made BOS surf board, special BOS merchandise and a year’s supply of BOS Ice Tea.

“As part of the entertainment during the event, we will also be hosting a BOS design competition where contestants and spectators can design their own surfboards. By entering the competition and using the innovative designer app on www.bosdesigner.com they will stand a chance to win their very own customised BOS surfboard,” says van Niekerk. “We look forward to adding value to all aspects of the series and above all, having lots of fun.”

For more information on BOS Ice Tea go to www.bosicetea.com or follow BOS at www.facebook.com/bosicetea

ENDS

Pictured: Former SA Surfing Champion Shaun Payne test riding a custom designed BOS surfboard at Jeffreys Bay
Photo: Kody McGregor

About BOS Ice Tea

• BOS is a range of organic rooibos ice teas blended with all-natural fruit flavours – peach, lemon, apple, berry, lime & ginger and cranberry energy. It is preservative, colourant and caffeine free.
• The BOS packaging is bold, colourful, and graphic exuding a youthful, and open spirit.
• BOS Ice Tea appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthy lifestyle. The BOS philosophy is-”Being healthy and being robustly cool haven’t always gone together, but they can.”
• BOS premium quality organic rooibos is farmed exclusively at Klipopmekaar rooibos farm and private nature reserve. At the vanguard of organic and ethical farming, Klipopmekaar’s approach is intrinsic to the BOS experience.
• BOS plants and maintains 1 tree for every 2000 cans or packs sold. We focus this initiative in under-privileged and under-greened schools and public spaces.
• BOS likes to engage, have fun, give joyful experiences and share a sense of life and living.
• For more info visit WWW.BOSICETEA.COM
Issued on behalf of:

BOS Ice Tea
Contact: Marie van Niekerk
Tel: 021 465 9989
Email: Marie@bosbrands.com

Compiled & Issued by:

Life’s a Beach Communications
Mobile: 082 423 1964
Email: lifesabeach@mweb.co.za

 

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