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Launch of City Surf Series Heralds Africa’s Best Ever Year for WSL Surfing

March 1st, 2017 No comments
The inaugural Volkswagen SA Open of Surfing pres. by Hurley was launched at a function in Durban on Tuesday Photo: Luellen Smith

The inaugural Volkswagen SA Open of Surfing pres. by Hurley was launched at a function in Durban on Tuesday
Photo: Luellen Smith

– WSL Africa to Host 13 Events Offering Prize-Money Totalling R13 million in 2017
– Participants Include Men, Women, Junior Men, Junior Women and Outreach Programmes

Africa’s best ever year for professional surfing was launched yesterday (Tuesday) when the 2017 WSL Africa schedule featuring 13 events totaling R13 million in prize-money was unveiled at a media function in Durban to announce the inaugural Volkswagen SA Open of Surfing presented by Hurley.

Taking place at locations that range from Lamberts Bay on the West Coast to Durban on the East Coast, and including an event in Morocco co-sanctioned with WSL Europe, the schedule comprises events for men, women, junior (18-and-under) men and women and also incorporates outreach programmes designed to spread the stoke of surfing.

The local events will be a huge benefit to South Africa’s current and future surf stars who will be able to accumulate prize-money and coveted World Surf League (WSL) Qualifying Series (QS) ranking points at their home breaks and without having to incur exorbitant international travel costs. The points will also qualify them for entry into the major events overseas.

The season starts with the Nelson Mandela Bay Surf Pro presented by Billabong from April 7-9, the first WSL rated event ever to be staged in Port Elizabeth. Featuring QS1,000 rated events for men and women plus JQS1,000 rated events for junior men and women, the three-day tournament offers a total prize-pool of R80,000 and is the first of five events in the City Surf Series.

Next up is the Buffalo City Surf Pro presented by Reef Wetsuits over the Easter weekend (April 15-17), where pro surfing returns to East London for the first time in a decade, and the Corona Durban City Surf Pro presented by Quiksilver (April 21-23), both offering the same format and prize-money as the Port Elizabeth event.

May 20-21 sees the BOS Cape Crown presented by Billabong in Cape Town, the first of three stand-alone JQS1,000 events for junior men and women that include the Billabong Junior Series events at Ballito (June 27-29) and Cape St Francis (Sep 22-25). Points from these events will also count towards the 2017 WSL Africa Junior titles and selection of the four men and two women who will represent the region at the World Junior Championships in Australia next January.

The second annual Vans Surf Pro Classic at Lamberts Bay (June 2-4) has added a QS1,000 women’s event to the men’s and junior men’s events this year before the focus moves back to KwaZulu-Natal for the inaugural Volkswagen SA Open of Surfing in Durban (June 14-18) where the men’s event carries a QS3,000 rating and a R1 million prize-pool alongside QS1,000 women’s and junior men’s and women’s events.

Competitors in all four categories will be logging up the air miles as they return to Big Bay in Bloubergstrand for QS1,000 and JQS1,000 rated events in the Jordy Smith Cape Town Surf Pro presented by O’Neill (June 23-25) under the iconic landmark of Table Mountain.

Then it’s back to the mid-winter warmth of KZN for the Ballito Pro presented by Billabong where the women’s event runs June 30 to 2 July and the R3.3 million, QS10,000 rated men’s event will feature 100 of the world’s best surfers from July 3 to 9.

All of the world’s top 34 ranked surfers will be in action at Jeffreys Bay from July 12 to 23 in the newly named Corona Open J-Bay, the sixth of 11 stops on the Samsung Galaxy WSL Championship Tour, where they compete for a share of R7.5 million and ranking points in the race for the 2017 world surfing title.

The final WSL Africa event for men and women is the co-sanctioned Anfa Place Casablanca Pro in Morocco from September 12 to 17 which offers QS1,500 rated events for both categories.

“I’m proud and honoured that WSL Africa has now grown to the point where the country’s current and future surf stars can compete in locally based events and advance their careers by earning enough rankings points and prize-money to qualify for major events elsewhere without having to spend a small fortune chasing around the globe,” said long serving WSL Africa Operations Manager, Colin Fitch.

“My sincere appreciation goes to the local authorities and the SA surfing industry for their support and we welcome the contribution from sponsors like Volkswagen, Corona, Red Bull and Jordy Smith. Huge thanks also to our marketing agents, Accelerate Sport, and to Surfing South Africa and its Districts who are great partners in this region. And finally, this goal could not have been reached without the input of WSL Africa’s dedicated staff and of course our surfers whose continuing support is the reason we now have one of the WSL’s strongest regional schedules of events.”

The Cell C Goodwave, an invitational event that holds a one year waiting period for the best waves at New Pier in Durban, has received a specialty sanctioning from the WSL. The one day event offers a R100,000 prize-purse to the winning surfer.

The five events making up the City Surf Series will each host activities coordinated by Surfing South Africa, the national controlling body for the sport, and run by the outreach projects in the various locations, designed to foster and encourage surfing among young people, regardless of their background.

2017 WSL Africa Schedule of Events

Apr 7-9 Port Elizabeth Nelson Mandela Bay Surf Pro pres. by Billabong
Apr 15-17 East London Buffalo City Surf Pro pres. by Reef Wetsuits
Apr 21-23 Durban Corona Durban City Surf Pro pres. by Quiksilver
May 20-21 Cape Town BOS Cape Crown pres. by Billabong
Jun 2-4 Lamberts Bay Vans Surf Pro Classic
Jun 14-18 Durban Volkswagen SA Open of Surfing pres. by Hurley
Jun 23-25 Cape Town Jordy Smith Cape Town Surf Pro pres. by O’Neill
Jun 27-29 Ballito Billabong Junior Series #1
Jun 30-Jul 9 Ballito Ballito Pro Women & Men pres. by Billabong
Jul 12-23 Jeffreys Bay Corona J-Bay Open – Men’s WSL Championship Tour
Sep 12-17 Casablanca Anfa Place Casablanca Pro
Sep 22-25 Cape St Francis Billabong Junior Series #2
Jan 13-Dec31 Durban Cell C Goodwave

See more about the WSL schedule of events at www.WorldSurfLeague.Com and on the WSL App

ENDS

About the World Surf League
The World Surf League (WSL), formerly the Association of Surfing Professionals (ASP), is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a truly global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.

The WSL has been championing the world’s best surfing since 1976, running global events across the Samsung Galaxy Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels.

Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com as well as the free WSL app, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Mick Fanning, John John Florence, Stephanie Gilmore, Greg Long, Gabriel Medina, Carissa Moore, Makua Rothman, Kelly Slater, Adriano de Souza and more battle on the most unpredictable and dynamic field of play of any sport in the world.

About Surfing South Africa
Surfing South Africa is recognised governing body for all disciplines of surfriding in South Africa by the Department of Sport and Recreation. SSA is a member of the South African Sports Confederation and Olympic Committee (SASCOC) and the International Surfing Association (ISA).
Issued on behalf of:

WSL Africa
Contact: Colin Fitch – Operations Manager
Tel: 021 534 5738
Email: cfitch@worldsurfleague.com

Compiled & Distributed by:

Life’s a Beach Communications
PO Box 48272, Kommetjie 7976, South Africa
Tel: +27 (0) 21 783 4965
Mobile: +27 (0) 82 423 1964
Email: lifesabeach@mweb.co.za

#labcomm

Corona Becomes Title Partner of World Surf League’s Corona Open JBay

November 14th, 2016 No comments

 

corona-beer-surfers-500

Cape Town, South Africa (Monday, November 14, 2016) – The World Surf League (WSL) is pleased to announce that one of the world’s most iconic brands — Corona — is becoming the first title sponsor of the WSL Championship Tour event in Jeffreys Bay, South Africa. The event will be called the Corona Open JBay.

“We are thrilled to deepen our partnership with Corona at one of surfing’s most iconic venues” said Mark Noonan, Global Chief Commercial Officer for the World Surf League. “WSL fans in South Africa and around the world will continue to benefit from Corona’s amazing support of the sport they love.”

Corona and the WSL announced a multi-year partnership in March, 2016, making the brand the Official Beer of the World Surf League globally.

“We’re very happy with our partnership with the WSL so far and believe there is still a lot more to be done,” said Thiago Zanettini, Global VP of Corona. “The feedback we’ve received from our on-site activations, athlete partnerships and content collaborations have encouraged us to take our relationship with the WSL to the next level at the iconic South African event. We are excited to become part of JBay’s legendary history and the local lifestyle that complements our ‘This Is Living’ world view. At the Corona Open JBay, we look forward to providing an incredible event experience for both consumers and WSL surfers, while delivering unique content and access to surf fans globally.”

A perennial contender for the world’s best wave, Jeffreys Bay is known for Supertubes, a right-hand point break that pumps with unparalleled consistency with waves breaking as long as 300 meters down the line. Combining incredible surf with a laid back lifestyle, Jeffreys Bay is the perfect location for Corona’s signature event.

About Corona
Born in Mexico and brought up on the beach, Corona is the leading beer brand in Mexico, the 6th most valuable beer brand in the world*, and the most popular Mexican beer worldwide, with sales in more than 120 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is the perfect complement to life’s simple pleasures. The golden color, light refreshing flavor and iconic hand painted bottle, topped off with a freshly squeezed lime.

About The World Surf League
The World Surf League (WSL), formerly the Association of Surfing Professionals (ASP), is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a truly global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.

The WSL has been championing the world’s best surfing since 1976, running global events across the Samsung Galaxy Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels.

Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com as well as the free WSL app, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Mick Fanning, John John Florence, Stephanie Gilmore, Greg Long, Gabriel Medina, Carissa Moore, Makua Rothman, Kelly Slater, Adriano de Souza and more battle on the most unpredictable and dynamic field of play of any sport in the world.
For more information, please visit WorldSurfLeague.com.

WSL Contact:
Amy Denman
adenman@worldsurfleague.com

Anheuser-Busch Inbev Contact:
Karen Couck
Karen.Couck@AB-InBev.com

#labcomm

2015 Earthwave Beach Festival – FAST FACTS

September 25th, 2015 No comments
2015 Earthwave Beach Festival poster

2015 Earthwave Beach Festival poster

WHAT: The Earthwave Beach Festival is a multi-discipline sports and entertainment event.

The highlights of the program are attempts to set two new Guinness World Records. These include:

• The ‘most surfers riding the same wave’, where hundreds of surfers enter the ocean and try to all ride on one wave. Open to anyone who can catch and ride a wave straight towards the beach for 5 seconds.
• The ‘largest bikini parade’, where women of all ages in two-piece swimsuits walk for a mile (1 610 metres) on the beach and are counted at the end of the course.

Sports include surfing, tandem surfing and touch rugby along with fun beach activities for the whole family such as Dig for Gold, raffles, give-aways, auctions, beach cleanups, etc

Entertainment takes place inside the Muizenberg Civic Hall (Pavilion) and includes exhibitors, vendors, displays and talks on environmentally friendly products and services alongside live music acts, food sales and a beach bar

LIVE MUSIC: The line-up is:
14:30: Kings Down South
16:00: The Ryan Kidwell Band
17:30: The Rudimentals
19:00: 7th Son
20: 00: DJ’s till close

WHERE: The sports activities are staged on the beach and in the ocean at Surfers Corner, Muizenberg. The entertainment and exhibition components are staged in the Muizenberg Civic Hall (Pavilion) located on the beachfront overlooking the action.

WHEN: The event runs from 8am to 11pm on Sunday 27 September 2015

PROGRAMME OF EVENTS

08h00 – 16h00 Share the Stoke Outreach Surfing Games
Surfing and beach activities for youngsters from the various outreach programmes that use surfing as an incentive to improve the lives of youngsters from disadvantaged backgrounds

08h00 – 12h00 Earthwave Tandem Surfing Open
Demonstrations, celebrity heat and surfing contest with two people riding on a surfboard

09h00 – 12h00 Beach Touch Rugby Championships
Touch rugby tournament featuring the Western Cape’s best players

09h00 – 23h00 Exhibitions, sales, talks and entertainment in Pavilion
Includes exhibitors, vendors, talks, live music, food trucks and a ‘beach bar’.

11h00 – 12h30 Guinness World Record – largest bikini parade
Registration online – www.earthwave.info . Sign in from 9am on the day. Line up at 10.30 and walk a mile (1.6kms) on the beach. Current record is 1 085 participants

12h00 – 12h30 Dig for Gold
Youngsters digging in demarcated area on the beach searching for prizes

12h30 – 14h00 Guinness World Record – most surfers on the same wave
Registration online – www.earthwave.info . Sign in from 10.30am on the day. Line up at 12h30 – enter the ocean at 13h00. One hour (approx. 6 or 7 waves ridden). Current record is 110 set at Earthwave in 2009.

WHO: The event is suitable for people of all ages and is FREE for spectators.

COSTS: A nominal fee is charged for participation in events. The activities in the Pavilion are free until 2pm – thereafter entrance is R30 per person until 10pm

ORGANISERS: The Earthwave Beach Festival was founded in 2006 by Paul and Dene Botha from Kahuna Promotions. This year is the seventh edition

The entertainment and exhibition aspects of the festival are run by Regan and Monique Tacon from Goodtimes Events

The festival is sanctioned by Surfing South Africa (SSA), recognised by the Dept of Sport and Recreation as the national controlling body for the sport and a member of SASCOC and the International Surfing Association (ISA)

REGISTRATION: Participants in the Guinness World Record events for surfing and bikinis should register at www.earthwave.info This is recommended and will make your signing in procedure on the day quicker and easier

MORE INFORMATION: More information on the event can be found at:

Website: www.earthwave.info
Facebook Page: www.Facebook.com/Earthwave.Beach.Festival
Facebook Event: http://on.fb.me/1PPMPdB
Twitter: @earthwave2015 and #earthwave2015

Participants, exhibitors, vendors and any entity wishing to promote their products, services, brands or worthy causes at the event can contact the organisers at kahunasurf@mweb.co.za / 021 783 4965

ENDS

Issued on behalf of:

Kahuna Promotions
T: 021 783 4965
E: kahunasurf@mweb.co.za

Compiled & Distributed by:

Life’s a Beach Communications
T: 082 423 1964
E: lifesabeach@mweb.co.za

Earthwave Beach Festival Promises Capetonians a Bigger and Better ‘Celebration of Beach Culture’

September 2nd, 2015 No comments
Hundreds of surfers of all ages and abilities heading out for an attempt to set a new record for the ‘Most Surfers Riding the Same Wave’ at a previous Earthwave Beach Festival  Photo: Earthwave

Hundreds of surfers of all ages and abilities heading out for an attempt to set a new record for the ‘Most Surfers Riding the Same Wave’ at a previous Earthwave Beach Festival  Photo: Earthwave

Capetonians can look forward to a bigger and better ‘celebration of beach culture’ when the seventh edition of the Earthwave Beach Festival is run at Muizenberg on the weekend 26 & 27 September.

Along with the popular attempt to improve the Guinness World Record for the ‘most surfers riding the same wave’, the beach and surf activities for the whole family and the talks and displays on sustainable lifestyles, this year’s event has been expanded to include a colourful attempt to set a new world record for the ‘largest bikini parade’ and live entertainment, exhibitions, food sales and a beach bar in the Pavilion on the water’s edge overlooking the action.

Kahuna Promotions, founders of the Earthwave concept and holders of the record for the ‘most surfers riding the same wave’ (110 recorded at Earthwave in 2009), have joined forces with outdoor festival experts, GoodTimes Events, to take the entertainment, exhibition, sales and food offerings to new heights this year.

“Earthwave has grown so much since 2006 that we decided the time was right to team up with professionals to expand the entertainment aspects,” explained Dene Botha of Kahuna Promotions. “GoodTimes Events was an obvious choice as their Flamjangled Tea Party and Earthdance are such inspiring and brilliantly organised events.”

“GoodTimes Events are very excited to be joining Kahuna Promotions to provide some additional fun, flare and entertainment to Earthwave 2015,” said Regan Tacon of GoodTimes Events. “We love everything about Earthwave and really look forward to adding a new twist that will help to grow the festival into something even more special than it already is.”

The reaction to the announcement of the event has been overwhelming. Over the past week the Facebook event page has reached nearly 180 000 people, more than 3 600 of whom have already indicated that they will be attending the festival.

Enquiries are flooding in from those who want to participate in the surfing and bikini record attempts, display and sell their environmentally friendly goods and services, provide and attend the entertainment and volunteer to assist in running the festival activities.

Early adopters eager to take advantage of the marketing and sales opportunities provided at the festival are as diverse as Rafikis Restaurant and Bar, the Kingii personal inflatable safety device and the Pole Yard timber products.

UBER have offered all first time users a Free trip to the event to the value of R200 if they sign up at uber.com/app with the code Earthwave 2015 while a platform for fast, efficient communications with participants, celebrities, staff and sponsors has been supplied by BulkSMS.com.

To reduce the carbon footprint of the festival and alleviate parking problems negotiations are in progress with Metrorail to provide additional security on all trains to and from Muizenberg station, which is situated right inside the festival venue, on Sunday 27 September. And the organisers are researching options for renewable energy solutions to power the PA systems and other electrical requirements.

The entertainment programme is nearly finalised and will be released shortly along with details of the unique pre-event online registration system for participants in the record attempts which is designed to streamline the onsite signup procedures on the day.

Earthwave will continue to support worthy causes and a share of the revenue from the festival will be donated to the Dare to Share charity that does so much to assist those in need and the NSRI whose admirable efforts keep ocean users safe.

The latest news on the 2015 Earthwave Beach Festival can be found at:

Website: www.earthwave.info
Facebook Page: http://on.fb.me/1Uk0cbZ
Facebook Event: http://on.fb.me/1PPMPdB
Twitter: @earthwave2015 and #earthwave2015

The official digital media partner is www.Wavescape.co.za whose wave and weather guru Steve Pike will be official forecaster for the event.

The Earthwave Beach Festival is sanctioned by Surfing South Africa (SSA), the recognised governing body for surfing in South Africa and a member of the South African Sports Confederation and Olympic Committee (SASCOC) and the International Surfing Association (ISA)

For more information on how to participate in events or promote your company / brand at Earthwave contact the organisers at kahunasurf@mweb.co.za

ENDS

Issued on behalf of:

Kahuna Promotions
T: 021 783 4965
E: kahunasurf@mweb.co.za

Compiled & Distributed by:

Life’s a Beach Communications
T: 082 423 1964
E: lifesabeach@mweb.co.za

O’Neill teams up with Durban Surf Lifesaving Club to sponsor Nippers programme

September 3rd, 2014 No comments

O'Neill - Poster - DURBAN SURF 2014-2015 FLYER - Nippers - O'Neill - 200 - 600

O’Neill South Africa is proud to announce that they are teaming up with the Durban Surf Lifesaving Club and will be sponsoring the Nippers programme that kicks off this Sunday, 7 September and runs until the end of April 2015.

The Nippers programme is the ideal platform to introduce youngsters in the 8 -14 year age group into an active, healthy, outdoor lifestyle while at the same time teaching them ocean awareness and watersports. Sessions conducted by experienced coaches are held every Sunday morning from 8 – 10am at North Beach and anyone is invited to join the 100 youngsters already participating.

“O’Neill is honoured to be involved with such a prestigious club that has so much history and tradition,” says O’Neill South Africa Brand Manager, Paul Canning. “Durban Surf teaches the kids about the ocean and healthy living through Nippers and also has over 900 members who all enjoy the ocean. They swim, paddle various craft, SUP, surf, learn rescue techniques and use the clubhouse as their base on a daily basis.”

“I believe this association is a great fit with the O’Neill brand which makes the products that enable us to extend our time enjoying ourselves in the ocean,” Canning added.

All 900 members will receive a 10% discount at the O’Neill Concept Store at the Gateway Shopping Centre and there will be O’Neill prizes at all of the events on the Durban Surf calendar. O’Neill will also introduce monthly surf movie evenings for the youngsters at the clubhouse.
Durban Surf is the oldest lifesaving club in South Africa and has won 40 consecutive SA National Club titles. It is also the only non-Australian club to win the World Title (in 1998 and 2004).

About Durban Lifesaving Club
Durban Surf Lifesaving Club was formed 87 years ago on Tuesday 28th June 1927 at a meeting in the Mayor’s parlour and is proud to be recognised as the first lifesaving club to be formed, not only in Durban, but in South Africa.

The club is now a globally recognised powerhouse in the world of Surf Lifesaving, first touring internationally when the sports embargo was lifted in 1993 and going on to dominate the world by winning two World Club Championships in 1998 and 2004, captained and coached by the present SA Swimming coach Graham Hill, along with Brett Pengelly and Julian Taylor.

Behind the scenes of lifesaving competition comes the real purpose of the sport – to be at your very fittest and fastest to save lives on the beach. Since its inception Durban Surf has been located at North Beach, Durban, a magnificent playground for ocean and surf enthusiasts.

About O’Neill – “The First Name in the Water”

Jack O’Neill invented the first wetsuit in the 50s; he later opened the doors to the world’s very first surf shop on the San Francisco great highway in 1952. He moved the surf shop to Santa Cruz, California in 1959 – home to some of the best cold-water waves.

Continuing to provide innovative products and breaking new frontiers, Jack was soon rewarded with soaring sales, and O’Neill became “The first name in the water”. O’Neill’s passion for sports has made his business expand from surf wear to snow wear and youth lifestyle brand. Today, O’Neill stores can be found in most major cities – USA, Europe, Australia, Southeast Asia and Japan.

ENDS

Issued on behalf of:

O’Neill South Africa
Contact: Paul Canning
Phone: 031 313 1400
Email: paul.c@sectorgroup.co.za

Compiled & Distributed by:

Life’s a Beach Communications
PO Box 48272, Kommetjie 7976, South Africa
Tel: +27 (0) 21 783 4965
Mobile: +27 (0) 82 423 1964
Email: lifesabeach@mweb.co.za

 

Celebrate winter solstice and win at WaveJet South Africa launch party with Cory Lopez

June 17th, 2014 No comments
The 7ft Evo WaveJet system, built by Frankie Oberholzer and featuring Kevlar reinforcing for the propulsion unit, valued at R50 000 that will be given away to a lucky ticket holder at the WaveJet South Africa launch party in Muizenberg on Saturday night  Photo: Supplied by WaveJet SA

The 7ft Evo WaveJet system, built by Frankie Oberholzer and featuring Kevlar reinforcing for the propulsion unit, valued at R50 000 that will be given away to a lucky ticket holder at the WaveJet South Africa launch party in Muizenberg on Saturday night  Photo: Supplied by WaveJet SA

Join hundreds of people celebrating the winter solstice and get the chance to win tens of thousands of Rands of products in Muizenberg this Saturday at the WaveJet South Africa launch party with legendary former World No. 3 ranked American surfer Cory Lopez.

The longest night of the year will see the Bluebird Garage in Albertyn Road decked out and ready to rock with well travelled band Crimson and DJ Dean Fuel providing the beats and Lopez talking of his storied exploits in Hawaii, Tahiti and other famous surf spots, signing autographs and mingling with party-goers.

Prizes include a full 7 ft Evo WaveJet system built by Frankie Oberholzer in Durban with a WaveJet Power Pod, a Blank Pod for non-powered use, a Seatooth®-enabled Wrist Controller and a Charging Station valued at R50 000 along with dozens of products totalling more than R25 000 from renowned international and local brands that will be given away in lucky draws and raffles.

Doors open at 6pm with Lopez introduced by celebrity MC Deon Bing at 7pm. Crimson, a Cape Town based duo who have appeared all over the Western Cape, kick in at 8pm while the first of the lucky winners will be announced at 9pm. Dean Fuel, who needs no introduction as the city’s top DJ, will get the dance floor buzzing from 10pm with his original compilations and you can dance till you drop!

Tickets for the party are selling out fast and can be purchased online at https://wavejet.nutickets.co.za/launch. General entrance is R100 while VIP treatment with separate entrance, free energy drinks and craft beer on tap and other perks is available at R150. All proceeds from the event will be donated to the Surfers’ Circle Walk of Fame project.

If you’ve got any energy left, or even if you cannot make it to the party, get down to Surf Shack at Muizenberg Corner on Sunday where you can try out the WaveJet craft of your choice in the surf for free. All powered by the revolutionary, unique Personal Water Propulsion system, these craft will change the way you interact with water.

Cory Lopez will attend the Sunday open day between 12 noon and 3pm for signings and to talk about his experiences using WaveJet boards in waves from one to 20 foot.

The WaveJet South Africa Launch Party is proudly supported by Vonzipper, Sector 9, Xcel, O’Neill, Rock Star, Xpressions on the Beach, Corner Surf Shop, FCS, Island Tribe, shift*eight VoIP, First Impressions, Long Beach Brewery and the Muizenberg Improvement District (MID).

See more on the party at www.facebook.com/events/1444015332512449/

About WaveJet
WaveJet is a revolutionary, one-of-a-kind Personal Water Propulsion system that will change the way you interact with water. A clean, quiet, battery-powered dual jet drive, the WaveJet Power Pod is fully modular and universally sized to be interchangeably popped into any WaveJet-ready personal watercraft, including surfboards, stand-up paddle boards, boogie boards, fishing craft, rescue boards and more. WaveJet overcomes the traditional limitations of surfing and paddling. It puts you where the action is. Fast. WaveJet lets you break free.

WaveJet South Africa, an authorised distributor of WaveJet products in South Africa, introduced the systems to this country in September 2013.

Rentals of the WaveJet systems are available on Muizenberg beach, at Surf Shack or online at http://wavejetrentals.co.za/ WaveJet SUP boards can be rented from Xpressions on the Beach.

Purchases of WaveJet systems can be made at Corner Surf Shop, Xpressions on the Beach or online at www.wavejetsouthafrica.co.za.

See more on WaveJet South Africa at www.facebook.com/wavejetsouthafrica

ENDS

Issued on behalf of:

WaveJet South Africa
Contact: Patrick Skeates and Luke Green
Email: patrick@wavejetsouthafrica.co.za and luke@wavejetsouthafrica.co.za
Cell: +21 (0)72 797 7278

WaveJet SA logo

 

 

Compiled and Distributed by:

Life’s a Beach Communications
PO Box 48272, Kommetjie 7976, South Africa
Tel: +27 (0) 21 783 4965
Mobile: +27 (0) 82 423 1964
Email: lifesabeach@mweb.co.za

BOS Ice Tea continues to ride the perfect wave

February 27th, 2013 No comments
Former SA Surfing Champion Shaun Payne test riding a custom designed BOS surfboard at Jeffreys Bay Photo: Kody McGregor

Former SA Surfing Champion Shaun Payne test riding a custom designed BOS surfboard at Jeffreys Bay Photo: Kody McGregor

 

BOS Ice Tea continues to ride the perfect wave, cementing their connection to surfing as a sport and lifestyle by becoming the presenting sponsor of the Billabong Junior Series.

Since their launch in 2010, BOS Ice Tea has been involved in surfing through their sponsorship of big-wave legend Grant ‘Twiggy’ Baker, the Wavescape Film Festival and the annual BOS Earthwave Beach Festival. The sponsorship of the Billabong Junior Surf Series builds on that foundation.

BOS is well known for their their weird and wonderful sampling stunts, numerous design awards and for doing their bit for the environment by planting 1 tree for every 2000 cans sold. The proudly South African company is excited to be aligned with the country’s longest running junior surfing series and its natural, healthy and family friendly ethos.

“The Billabong Junior Series is where South Africa’s future surfing champions are groomed,” says Marié van Niekerk, BOS Marketing Director. “BOS is delighted for the opportunity to support and get involved with surfing at grass roots level.”

Now in its 17th edition, the Billabong Junior Series has created the platform for the likes of Jordy Smith, Travis Logie and Bianca Buitendag to hone their competitive skills before going on to become international stars. At the same time the series provides the opportunity for 20-and-under surfers to experience new surf spots, meet and mingle with their heroes and get to know their peers countrywide.

The 2013 season kicks off at New Pier in Durban this weekend, 2 & 3 March, and continues in East London in April and Cape Town in August before concluding at Seal Point in the Eastern Cape in September where the overall series champions in Under 20, U18, U16, U14 and U12 boys and U20, U18 and U14 girls divisions will be crowned.

BOS will add further value to the series by also sponsoring the BOS Surfer of the Series award which will go to the surfer who has performed the most consistently across the whole series. It will be open for entries from all divisions and the winner will walk away with a 20K overall prize consisting of R10K cash, a custom made BOS surf board, special BOS merchandise and a year’s supply of BOS Ice Tea.

“As part of the entertainment during the event, we will also be hosting a BOS design competition where contestants and spectators can design their own surfboards. By entering the competition and using the innovative designer app on www.bosdesigner.com they will stand a chance to win their very own customised BOS surfboard,” says van Niekerk. “We look forward to adding value to all aspects of the series and above all, having lots of fun.”

For more information on BOS Ice Tea go to www.bosicetea.com or follow BOS at www.facebook.com/bosicetea

ENDS

Pictured: Former SA Surfing Champion Shaun Payne test riding a custom designed BOS surfboard at Jeffreys Bay
Photo: Kody McGregor

About BOS Ice Tea

• BOS is a range of organic rooibos ice teas blended with all-natural fruit flavours – peach, lemon, apple, berry, lime & ginger and cranberry energy. It is preservative, colourant and caffeine free.
• The BOS packaging is bold, colourful, and graphic exuding a youthful, and open spirit.
• BOS Ice Tea appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthy lifestyle. The BOS philosophy is-”Being healthy and being robustly cool haven’t always gone together, but they can.”
• BOS premium quality organic rooibos is farmed exclusively at Klipopmekaar rooibos farm and private nature reserve. At the vanguard of organic and ethical farming, Klipopmekaar’s approach is intrinsic to the BOS experience.
• BOS plants and maintains 1 tree for every 2000 cans or packs sold. We focus this initiative in under-privileged and under-greened schools and public spaces.
• BOS likes to engage, have fun, give joyful experiences and share a sense of life and living.
• For more info visit WWW.BOSICETEA.COM
Issued on behalf of:

BOS Ice Tea
Contact: Marie van Niekerk
Tel: 021 465 9989
Email: Marie@bosbrands.com

Compiled & Issued by:

Life’s a Beach Communications
Mobile: 082 423 1964
Email: lifesabeach@mweb.co.za

 

Exciting line-up of events at BOS Earthwave Beach Festival at Muizenberg in September

August 17th, 2012 No comments

BOS Earthwave Beach Festival
Guinness World Record attempt + Ocean & Beach events
Sustainable lifestyle event
Surfer’s Corner, Muizenberg, Cape Town
Saturday & Sunday, 29 & 30 September 2012

The BOS Earthwave Beach Festival, where an attempt will be made to break the Guinness World Record for the ‘most surfers riding the same wave’, will feature an exciting line-up of events in wave-riding, paddling, running and beach sports at Muizenberg on the weekend of 29 & 30 September 2012.

The highlight of the festival will be the attempt on the Guinness World Record and any surfer who can stand up and ride for more than 5 seconds is invited to join in to try and surpass the current record of 110 set during the 2009 Earthwave festival at Muizenberg.

This year sees the introduction of the two-day Surf Emporium WP Inter-schools Surfing Championships which will feature the top surfers from Peninsula schools who will also compete in the Bomb Expression Session. There will be plenty of action for beginners and beachgoers in the Community Surfing Initiative and Free Introductory Surf Sessions where anyone can learn how to catch and ride a wave.

The country’s top longboard surfers will again be in action in the Western Province Longboard Surfing Championships, with the finals for the Open Men and Women taking place at the festival site shortly before the paddle-out for the GWR attempt.

Stand Up Paddlers (SUP) will be well catered for in the inaugural Coreban SUP Races which will see paddlers racing from Muizenberg to Kalk Bay or Fish Hoek and back (weather and conditions permitting) and around-the-cans in the surfline, along with displays and the opportunity to try out the latest state-of-art equipment.

Beach activities will be boosted by the running of the first ever New Balance Beach Run which is open to all athletes and follows a fast out-and-back course from Muizenberg along Strandfontein beach at low tide. Contact Top Events for further details.

There will also be an eight-team Touch Rugby tournament organized by In2Touch, the BOS Dig For Gold where prizes totaling thousands of Rand are buried in the sand and development initiatives for those from disadvantaged backgrounds.

And the action does not stop there as negotiations are in progress to stage a Beach Volleyball tournament, Skateboarding and BMX events, beach sports for children and attempts to break other Guinness World Records at the festival.

All the activities at the BOS Earthwave Beach Festival take place alongside exhibitions and displays of the latest outdoor products and services with presentations by experts on environmental awareness and sustainable lifestyle choices.

To stay abreast of the latest details Like the BOS Earthwave Beach Festival page on Facebook or visit www.kahunasurf.co.za for further details. The organisers can be contacted via kahunasurf@mweb.co.za for particulars on how to become part of this sustainable lifestyle initiative.

ENDS

Pictured: Crowds line the beach as Cape Town surfers attempt to break the Guinness World Record at the BOS Earthwave Beach Festival at Muizenberg in 2009

Photo: Lee Slabber /Earthwave

About BOS Ice Tea

• BOS is a range of organic rooibos ice teas blended with all-natural fruit flavours – peach, lemon, apple, berry, lime & ginger and cranberry energy. It is preservative, colourant and caffeine free.
• The BOS packaging is bold, colourful, and graphic exuding a youthful and open spirit.
• BOS Ice Tea appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthy lifestyle. The BOS philosophy is – ”Being healthy and being robustly cool haven’t always gone together, but they can.”
• BOS premium quality organic rooibos is farmed exclusively at Klipopmekaar rooibos farm and private nature reserve. At the vanguard of organic and ethical farming, Klipopmekaar’s approach is intrinsic to the BOS experience.
• BOS plants and maintains 1 tree for every 2000 cans or packs sold. We focus this initiative in under-privileged and under-greened schools and public spaces.
• BOS likes to engage, have fun, give joyful experiences and share a sense of life and living.
• For more info visit WWW.BOSICETEA.COM

 

Issued on behalf of:

BOS Earthwave Beach Festival
Contact: Paul Botha
Tel:             +27 (0) 21 783 4965
Email: kahunasurf@mweb.co.za

Compiled & Issued by:

Life’s a Beach Communications
Mobile:             +27 (0) 82 423 1964
Email: lifesabeach@mweb.co.za

ALL EYES ON CAPE TOWN FOR FINAL LEG OF BILLABONG GIRLS GET OUT THERE SUMMER TOUR

December 21st, 2010 No comments

Photo: Mossel Bay was packed to capacity for the 5th event of the Billabong Girls get Out There. Photo Courtesy Billabong.

The Billabong Girls Get Out There will conclude their 3 week- long summer tour with two highly anticipated back-to-back events in Cape Town.

Muizenberg will host the first of two action packed events on Tuesday 21 December, immediately followed up with one final activation at Cape Town’s famed Camps Bay on Wednesday 22nd December.

The three week long summer tour kicked off in fine style on Ballito’s Willard Beach last Saturday 11th December and was followed up the next day (Sunday 12th December) at Durban’s Suncoast Beach.  It was then the turn of the South Coast holiday town of Margate to deliver a hugely successful conclusion to the KZN leg with the third activation on a sun-soaked, jam-packed Margate main beach.

After heavy rain unfortunately enforced the cancellation of the Port Elizabeth’s activation, the Billabong Girls Get Out There Summer tour redeemed the garden route crowds with two sun-soaked events in the bustling holiday towns of Plettenberg Bay and Mossel Bay respectively.

All eyes are now on Cape Town as the Billabong Girls Get Out There prepares to wrap up the summer roadshow after almost three weeks touring the country’s coastline.

Starting at 10am and wrapping up at 3pm, each event promises a fun-filled day for the entire family, with a primary ploy to get girls onto the beaches and experience the healthy, energizing Billabong lifestyle.

Whether it’s free surfing lessons, art workshops, beach games, or give-aways; the Billabong Girls will spice up those long sunny beach days this Summer.

At every activation, Billabong, in collaboration with 8.ta, will be holding FREE Learn to surf classes throughout the day with professional surfer, Tarryn Chudleigh. These classes will happen every hour on the hour and numbers are limited so be sure to get there early. Every girl who partakes in the surf school will receive a goodie bag containing Billabong and 8.ta give-aways

Bevcan will be fronting the fun on their giant inflatable slide and chill out area, they’re also hosting a competition where anyone can win a uniquely designed surfboard at each event!

Seventeen Magazine is focusing on all the things girls just love such as Hula hoop games; Twista; Celebrity Quiz, Bingo; UrbanScout sign ups; Pamper Corners as well as the Ava A-List girl search.

A free creative corner is also available throughout the day, where girls can express their creative side with paints on canvas, beading and sand art.

As if that’s not enough, Billabong, Seventeen, Sony, and Nixon will be giving away awesome prizes at each event so make sure you fill out as many entry forms as possible at the beach to stand the chance of winning.

The day is all about fun with the Billabong beach DJ keeping the happy summer sounds coming your way while MC, Marius Roberts, will get you involved in games and activities with heaps of prizes to give away.

So be sure to join the Billabong Girls Get Out There Summer tour at one of their remaining  four FREE beach day activations as they travel the country’s coastline through the Garden Route and on to Cape Town.

Remaining Billabong Girls Get Out There Itinerary:

Muizenberg, Cape Town
Tuesday 21st December 2010

Camps Bay, Cape Town
Wednesday 22nd December 2010

Using Sony Bloggie’s, daily photographs will be uploaded onto www.billabong.com.
You can follow the tour and check daily uploads on facebook – /Billabong Girls-sa and twitter – /BbgGirlsSA

Thanks to Bevcan, 8.ta, Seventeen, Sony, Von Zipper and Nixon, who have all contributed to making this the coolest beach activation this summer.

/ENDS

Issued on behalf of:

Billabong South Africa
Contact: Brendon Kegel
Telephone: +27 (0) 42 200 2747
Email: brendon.kegel@billabong.co.za

Distributed by:

Life’s a Beach Communications
PO Box 48272, Kommetjie 7976, South Africa
Tel:              +27 (0) 21 783 4965
Fax:             +27 (0) 86 684 6250
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za

BILLABONG GIRLS GET OUT THERE TOUR IS HITTING A BEACH NEAR YOU THIS SUMMER

November 16th, 2010 No comments

2010 Billabong Girls Get Out There Tour

Be sure to join the Billabong Girls Get Out There Summer tour at one of their eight FREE beach day activations as they travel the country’s coastline from KZN right through the Garden Route and on to Cape Town.

Each event promises a fun-filled day for the entire family, with a primary ploy to get girls onto the beaches and experience the healthy, energizing Billabong lifestyle.

Whether it’s free surfing lessons, art workshops, beach games, or give-aways; the Billabong Girls will spice up those long sunny beach days this Summer.

At every activation, Billabong, in collaboration with 8.ta, will be holding FREE Learn to surf classes throughout the day with professional surfer, Tarryn Chudleigh. These classes will happen every hour on the hour and numbers are limited so be sure to get there early Every girl who partakes in the surf school will receive a goodie bag containing Billabong and 8.ta give-aways

Bevcan will be fronting the fun on their giant inflatable slide and chill out area, They’re also hosting a competition where anyone can win a uniquely designed surfboard at each event!

Seventeen Magazine is focusing on all the things girls just love such as Hula hoop games; Twista; Celebrity Quiz, Bingo; UrbanScout sign ups; Pamper Corners as well as the Ava A-List girl search.

A free creative is also available throughout the day, where girls can express their creative side with paints on canvas, beading and sand art.

As if that’s not enough, Sony, Von Zipper and Nixon will be giving away awesome prizes at each event so make sure you fill out as many entry forms as possible at the beach to stand the chance of winning.

The day is all about fun with the Billabong beach DJ keeping the happy summer sounds coming your way while MC, Marius Roberts, will get you involved in games and activities with heaps of prizes to give away.

Starting at 10am and wrapping up at 3pm, join the Billabong Crew for plenty of free fun in sun with the Billabong Girls Get Out There Summer Tour 2010.

Billabong Girls Get Out There Itinerary:

Ballito, KZN
Saturday 11th December 2010

Sun Coast, KZN
Sunday 12th December 2010

Margate, KZN
Monday 13th December 2010

Hobie Beach, PE
Thursday 16th December 2010

Main Beach, Plettenberg Bay
Friday 17th December 2010

Dias Beach, Mossel Bay
Saturday 18th December 2010

Muizenberg, Cape Town
Tuesday 21st December 2010

Camps Bay, Cape Town
Wednesday 22nd December 2010

Using Sony Bloggie’s, daily photographs will be uploaded onto www.billabong.com.
You can follow the tour and check daily uploads on Facebook – /Billabong Girls-sa and twitter – /BbgGirlsSA

Thanks to Bevcan, 8.ta, Seventeen, Sony, Von Zipper and Nixon, who have all contributed to making this the coolest beach activation this summer.

/ENDS

Issued on behalf of:

Billabong South Africa
Contact: Brendon Kegel
Telephone: +27 (0) 42 200 2747
Email: brendon.kegel@billabong.co.za

Distributed by:

Life’s a Beach Communications
PO Box 48272, Kommetjie 7976, South Africa
Tel:              +27 (0) 21 783 4965
Fax:             +27 (0) 86 684 6250
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za