Capetonians can look forward to a bigger and better ‘celebration of beach culture’ when the seventh edition of the Earthwave Beach Festival is run at Muizenberg on the weekend 26 & 27 September.
Along with the popular attempt to improve the Guinness World Record for the ‘most surfers riding the same wave’, the beach and surf activities for the whole family and the talks and displays on sustainable lifestyles, this year’s event has been expanded to include a colourful attempt to set a new world record for the ‘largest bikini parade’ and live entertainment, exhibitions, food sales and a beach bar in the Pavilion on the water’s edge overlooking the action.
Kahuna Promotions, founders of the Earthwave concept and holders of the record for the ‘most surfers riding the same wave’ (110 recorded at Earthwave in 2009), have joined forces with outdoor festival experts, GoodTimes Events, to take the entertainment, exhibition, sales and food offerings to new heights this year.
“Earthwave has grown so much since 2006 that we decided the time was right to team up with professionals to expand the entertainment aspects,” explained Dene Botha of Kahuna Promotions. “GoodTimes Events was an obvious choice as their Flamjangled Tea Party and Earthdance are such inspiring and brilliantly organised events.”
“GoodTimes Events are very excited to be joining Kahuna Promotions to provide some additional fun, flare and entertainment to Earthwave 2015,” said Regan Tacon of GoodTimes Events. “We love everything about Earthwave and really look forward to adding a new twist that will help to grow the festival into something even more special than it already is.”
The reaction to the announcement of the event has been overwhelming. Over the past week the Facebook event page has reached nearly 180 000 people, more than 3 600 of whom have already indicated that they will be attending the festival.
Enquiries are flooding in from those who want to participate in the surfing and bikini record attempts, display and sell their environmentally friendly goods and services, provide and attend the entertainment and volunteer to assist in running the festival activities.
Early adopters eager to take advantage of the marketing and sales opportunities provided at the festival are as diverse as Rafikis Restaurant and Bar, the Kingii personal inflatable safety device and the Pole Yard timber products.
UBER have offered all first time users a Free trip to the event to the value of R200 if they sign up at uber.com/app with the code Earthwave 2015 while a platform for fast, efficient communications with participants, celebrities, staff and sponsors has been supplied by BulkSMS.com.
To reduce the carbon footprint of the festival and alleviate parking problems negotiations are in progress with Metrorail to provide additional security on all trains to and from Muizenberg station, which is situated right inside the festival venue, on Sunday 27 September. And the organisers are researching options for renewable energy solutions to power the PA systems and other electrical requirements.
The entertainment programme is nearly finalised and will be released shortly along with details of the unique pre-event online registration system for participants in the record attempts which is designed to streamline the onsite signup procedures on the day.
Earthwave will continue to support worthy causes and a share of the revenue from the festival will be donated to the Dare to Share charity that does so much to assist those in need and the NSRI whose admirable efforts keep ocean users safe.
The latest news on the 2015 Earthwave Beach Festival can be found at:
Facebook Page: http://on.fb.me/1Uk0cbZ
Facebook Event: http://on.fb.me/1PPMPdB
Twitter: @earthwave2015 and #earthwave2015
The official digital media partner is www.Wavescape.co.za whose wave and weather guru Steve Pike will be official forecaster for the event.
The Earthwave Beach Festival is sanctioned by Surfing South Africa (SSA), the recognised governing body for surfing in South Africa and a member of the South African Sports Confederation and Olympic Committee (SASCOC) and the International Surfing Association (ISA)
For more information on how to participate in events or promote your company / brand at Earthwave contact the organisers at firstname.lastname@example.org
Issued on behalf of:
T: 021 783 4965
Compiled & Distributed by:
Life’s a Beach Communications
T: 082 423 1964