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Posts Tagged ‘Guinness World Record’

Multiple world records at stake at BOS Earthwave Beach Festival at Muizenberg

September 13th, 2012 No comments

BOS Earthwave Beach Festival
Guinness World Record attempt + Ocean & Beach events
Sustainable lifestyle event
Surfer’s Corner, Muizenberg, Cape Town
Saturday & Sunday, 29 & 30 September 2012

Multiple world records at stake at BOS Earthwave Beach Festival at Muizenberg

The Cape Town surfing community will be participating in attempts to break multiple world records at the fifth edition of the BOS Earthwave Beach Festival which takes place at Muizenberg Beach on the weekend 29 & 30 September.

While the highlight of the beach and watersport festival that promotes sustainable lifestyle choices remains the attempt to break the existing Guinness World Record of 110 surfers riding the same wave set at Earthwave 2009, the organisers of the festival have introduced two more records that can be set if the waves are not ideal.

The first will be to try to establish a new Guinness World Record for the ‘longest line of surfboards laid on a beach’ which will take place at noon on the Saturday while the preliminaries of the New Balance WP Longboard Championships and the Surf Emporium WP Inter-Schools champs are being run.

“A record of 180 surfboards stretching for approximately 515 metres has been set at La Jolla in California but this has not been ratified by Guinness World Records,” says Paul Botha from Kahuna Promotions, the organisers of the festival.

“We are inviting surfers to bring their longest boards to the beach on Saturday and lie them nose-to-tail on the beach to create a spectacular display of surfing equipment. Everyone will receive a certificate of participation and the nett proceeds will be donated to worthy causes.”

The second new record attempt to be introduced this year is for the ‘largest logo created by surfboards’ and was set when 230 surfers paddled out and formed a peace sign in the ocean at Malibu in California in June last year to raise awareness about threats to ocean health.

This record will be challenged if the waves are too small to break the record for the ‘most surfers riding the same wave’ on the Sunday at Earthwave.

Other new events to be staged at the 2012 festival include the Similasan Tandem Surfing Challenge where a man and a woman perform acrobatic lifts and poses while riding the same surfboard; the Coreban SUP Classic that sees stand up paddlers and surfskis race to Kalk Bay and back and the People’s Post Touch Rugby tournament.

There will also be free iron and glucose testing at the Spatone First Aid Tent and skincare advice from Michael Game Plan for participants and spectators, the chance to try out the latest Land Paddling boards and the popular BOS Dig for Gold treasure hunt will again see dozens of kids combing the sand for valuable prizes.

The Shark Spotters will have a stand in the marquee tent where you can find out more about sharks and the Sunflower Fund will be raising awareness and funds for the great work they do for those with leukemia alongside talks and presentations on environmental issues and ideas on how to reduce your impact on the planet.

In addition to the events and displays spectators of all ages will be kept entertained with numerous challenges and give-aways ranging from beach cleanups to quizzes with prizes from local and international brands such as Fondle; DaKine; Zigzag Magazine; Billabong; Rafikis; Von Zipper; Derevko Wetsuits; Kauai; Sector 9; MichaelGamePlan; Palmers and more.

The legendary Earthwave party atmosphere will be even better catered for this year with a party at Rafikis Restaurant in the city after the first world record attempt on the Saturday as well as the customary shindig at the popular Brass Bell in Kalk Bay on the Sunday evening featuring live music and comedian Mark Sampson, SA’s funniest surfer, where the official results of the world record attempts will be announced.

For the latest information of the BOS Earthwave Beach Festival visit www.facebook.com/BOS.Earthwave or contact the organisers at kahunasurf@mweb.co.za for particulars on how to become part of this sustainable lifestyle initiative.

ENDS

Pictured: Off to break the record at the Earthwave Beach Festival in 2007
Photo: Clive Maasch

About BOS Ice Tea

• BOS is a range of organic rooibos ice teas blended with all-natural fruit flavours – peach, lemon, apple, berry, lime & ginger and cranberry energy. It is preservative, colourant and caffeine free.
• The BOS packaging is bold, colourful, and graphic exuding a youthful and open spirit.
• BOS Ice Tea appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthy lifestyle. The BOS philosophy is – ”Being healthy and being robustly cool haven’t always gone together, but they can.”
• BOS premium quality organic rooibos is farmed exclusively at Klipopmekaar rooibos farm and private nature reserve. At the vanguard of organic and ethical farming, Klipopmekaar’s approach is intrinsic to the BOS experience.
• BOS plants and maintains 1 tree for every 2000 cans or packs sold. We focus this initiative in under-privileged and under-greened schools and public spaces.
• BOS likes to engage, have fun, give joyful experiences and share a sense of life and living.
• For more info visit WWW.BOSICETEA.COM

The BOS Earthwave Beach Festival is produced by Kahuna Promotions and supported by People’s Post and Wavescape.co.za, the official print and digital media partners respectively, and Corner Chat. The surfing events are sanctioned by Surfing South Africa (SSA), the national controlling body for the sport.

Issued on behalf of:

BOS Earthwave Beach Festival
Contact: Paul Botha
Tel: +27 (0) 21 783 4965
Email: kahunasurf@mweb.co.za

Compiled & Issued by:

Life’s a Beach Communications
Mobile: +27 (0) 82 423 1964
Email: lifesabeach@mweb.co.za

Exciting line-up of events at BOS Earthwave Beach Festival at Muizenberg in September

August 17th, 2012 No comments

BOS Earthwave Beach Festival
Guinness World Record attempt + Ocean & Beach events
Sustainable lifestyle event
Surfer’s Corner, Muizenberg, Cape Town
Saturday & Sunday, 29 & 30 September 2012

The BOS Earthwave Beach Festival, where an attempt will be made to break the Guinness World Record for the ‘most surfers riding the same wave’, will feature an exciting line-up of events in wave-riding, paddling, running and beach sports at Muizenberg on the weekend of 29 & 30 September 2012.

The highlight of the festival will be the attempt on the Guinness World Record and any surfer who can stand up and ride for more than 5 seconds is invited to join in to try and surpass the current record of 110 set during the 2009 Earthwave festival at Muizenberg.

This year sees the introduction of the two-day Surf Emporium WP Inter-schools Surfing Championships which will feature the top surfers from Peninsula schools who will also compete in the Bomb Expression Session. There will be plenty of action for beginners and beachgoers in the Community Surfing Initiative and Free Introductory Surf Sessions where anyone can learn how to catch and ride a wave.

The country’s top longboard surfers will again be in action in the Western Province Longboard Surfing Championships, with the finals for the Open Men and Women taking place at the festival site shortly before the paddle-out for the GWR attempt.

Stand Up Paddlers (SUP) will be well catered for in the inaugural Coreban SUP Races which will see paddlers racing from Muizenberg to Kalk Bay or Fish Hoek and back (weather and conditions permitting) and around-the-cans in the surfline, along with displays and the opportunity to try out the latest state-of-art equipment.

Beach activities will be boosted by the running of the first ever New Balance Beach Run which is open to all athletes and follows a fast out-and-back course from Muizenberg along Strandfontein beach at low tide. Contact Top Events for further details.

There will also be an eight-team Touch Rugby tournament organized by In2Touch, the BOS Dig For Gold where prizes totaling thousands of Rand are buried in the sand and development initiatives for those from disadvantaged backgrounds.

And the action does not stop there as negotiations are in progress to stage a Beach Volleyball tournament, Skateboarding and BMX events, beach sports for children and attempts to break other Guinness World Records at the festival.

All the activities at the BOS Earthwave Beach Festival take place alongside exhibitions and displays of the latest outdoor products and services with presentations by experts on environmental awareness and sustainable lifestyle choices.

To stay abreast of the latest details Like the BOS Earthwave Beach Festival page on Facebook or visit www.kahunasurf.co.za for further details. The organisers can be contacted via kahunasurf@mweb.co.za for particulars on how to become part of this sustainable lifestyle initiative.

ENDS

Pictured: Crowds line the beach as Cape Town surfers attempt to break the Guinness World Record at the BOS Earthwave Beach Festival at Muizenberg in 2009

Photo: Lee Slabber /Earthwave

About BOS Ice Tea

• BOS is a range of organic rooibos ice teas blended with all-natural fruit flavours – peach, lemon, apple, berry, lime & ginger and cranberry energy. It is preservative, colourant and caffeine free.
• The BOS packaging is bold, colourful, and graphic exuding a youthful and open spirit.
• BOS Ice Tea appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthy lifestyle. The BOS philosophy is – ”Being healthy and being robustly cool haven’t always gone together, but they can.”
• BOS premium quality organic rooibos is farmed exclusively at Klipopmekaar rooibos farm and private nature reserve. At the vanguard of organic and ethical farming, Klipopmekaar’s approach is intrinsic to the BOS experience.
• BOS plants and maintains 1 tree for every 2000 cans or packs sold. We focus this initiative in under-privileged and under-greened schools and public spaces.
• BOS likes to engage, have fun, give joyful experiences and share a sense of life and living.
• For more info visit WWW.BOSICETEA.COM

 

Issued on behalf of:

BOS Earthwave Beach Festival
Contact: Paul Botha
Tel:             +27 (0) 21 783 4965
Email: kahunasurf@mweb.co.za

Compiled & Issued by:

Life’s a Beach Communications
Mobile:             +27 (0) 82 423 1964
Email: lifesabeach@mweb.co.za

BOS Earthwave Beach Festival to host Guinness World Record attempt at Muizenberg in September

July 26th, 2012 No comments

BOS Earthwave Beach Festival

Guinness World Record attempt + Ocean & Beach events
Surfing and sustainable lifestyle event
Saturday & Sunday, 29 & 30 September 2012

The BOS Earthwave Beach Festival will host an attempt to break the Guinness World Record for the ‘most surfers riding the same wave’ at Surfers Corner in Muizenberg on the weekend of 29 & 30 September 2012.

The fifth edition of this popular festival will again harness the immense interest surrounding Guinness World Records to promote sustainable lifestyle choices by featuring a wide range of both competitive and fun events in the ocean and on the beach alongside exhibitions, demonstrations and talks on environmental issues over the two days.

“We’re really excited about the 2012 festival and with the support and energy of BOS Ice Tea we are confident that that the record of 110 surfers riding the same wave set at Muizenberg in 2009 can be broken,” says Paul Botha from Kahuna Promotions, the organisers of the festival.

“Since 2006, when 73 surfers were recorded on the same wave, the festival has become one of the surfing world’s biggest mass participation events,” Botha added. “This year we’re expecting even more people to participate in and watch events such as Longboard and Grom surfing, SUP and Surfski races, Touch Rugby and Volleyball tournaments along with plenty of activities for kids like the Dig For Gold and Learn to Surf lessons.”

For spectators there are also plenty of valuable give-aways, sticker-showers, beach cleanups, raffles and fund-raising for worthy causes while the whole fiesta ends with the after-party-of-the-year featuring a live band and hilarious auction at a popular local venue.

“We’ve always had a strong link to surfing through our relationship with big wave surfer, Twiggy Baker,” says Marié van Niekerk, BOS Marketing Director. “BOS appreciates the spirit of the surfing community coming together in this unique way to create a very memorable experience for young and old and we’re delighted to be ‘on board’.”

Muizenberg, rated one of the top 20 beach towns in the world by National Geographic, is the ideal venue for the BOS Earthwave Beach Festival. It’s considered to be the birthplace of surfing in South Africa and with its pristine 20km fine white beach, gentle rollers and warm water, it’s easy to see why.

Earthwave Brazil, the 2008 record holder, will also be making another attempt to break the current record on Sunday 2 September at Quebra Mar near Sao Paulo. Negotiations are in progress with several other organisations worldwide to stage Earthwave festivals to coincide with the Muizenberg event.

For further information on the BOS Earthwave Beach Festival visit www.kahunasurf.co.za. The organisers can be contacted via kahunasurf@mweb.co.za for details on how to become part of this sustainable lifestyle initiative.

ENDS

About BOS Ice Tea

  • BOS is a range of organic rooibos ice teas blended with all-natural fruit flavours – peach, lemon, apple, berry, lime & ginger and cranberry energy. It is preservative, colourant and caffeine free.
  • The BOS packaging is bold, colourful, and graphic exuding a youthful and open spirit.
  • BOS Ice Tea appeals to people of all ages who have an optimistic outlook on life, an appreciation for great aesthetics, and a desire to maintain a healthy lifestyle. The BOS philosophy is – ”Being healthy and being robustly cool haven’t always gone together, but they can.”
  • BOS premium quality organic rooibos is farmed exclusively at Klipopmekaar rooibos farm and private nature reserve. At the vanguard of organic and ethical farming, Klipopmekaar’s approach is intrinsic to the BOS experience.
  • BOS plants and maintains 1 tree for every 2000 cans or packs sold. We focus this initiative in under-privileged and under-greened schools and public spaces.
  • BOS likes to engage, have fun, give joyful experiences and share a sense of life and living.
  • For more info visit WWW.BOSICETEA.COM

Issued on behalf of:

BOS Earthwave Beach Festival
Contact: Paul Botha
Tel: +27 (0) 21 783 4965
Email: kahunasurf@mweb.co.za
Compiled & Issued by:

Life’s a Beach Communications
Mobile: +27 (0) 82 423 1964
Email: lifesabeach@mweb.co.za

2011 Earthwave Beach Festival in Cape Town postponed due to financial constraints

September 8th, 2011 No comments

 

EARTHWAVE BEACH FESTIVAL
Surfing and sustainable lifestyle event
Guinness World Record attempt
Surfers Corner, Muizenberg, Cape Town, South Africa
Saturday & Sunday, 1 & 2 October 2011

Despite substantial support from surfers, the public, media and a handful of product sponsors, organisers of the Guinness World Record attempt for the ‘most surfers riding the same wave’ have been forced to postpone the 2011 Earthwave Beach Festival due to a lack of financial support.

The fifth annual edition of the event, which promotes the surfing lifestyle and raises awareness of climate change and sustainable lifestyle choices, was schedule run at Surfers Corner on Muizenberg Beach in Cape Town on the weekend 1 & 2 October with a program of ocean and beach activities.

“We are really disappointed to have to call off this year’s Earthwave Beach Festival and Guinness World Record attempt,” said Paul Botha from Kahuna Promotions, organisers of the event where the current record of 110 surfers on the same wave was set in 2009.

“The current tight economic situation is having an adverse affect on our potential sponsors, many of whom are simply unable to support the event as they have in the past. It’s a real pity as we had assembled an exiting program of SUP and surfing events to accompany the record attempt and with fuel and energy prices constantly rising, our objective of demonstrating how to reduce, reuse and recycle would have been especially relevant this year.”

“Our thanks go to those who did pledge support to this year’s festival and we look forward to returning with a bigger and better event in 2012.”

The Earthwave Beach Festival provides an ideal forum for promoting sustainable lifestyle choices to a receptive audience by leveraging the extensive media coverage and publicity generated through the record attempt and allied ocean and beach activities.

The organisers also invite suggestions for attempts on other Guinness World Records that could be run at future festivals.

See www.kahunasurf.co.za/kp/earthwave for details of the 2009 and 2010 Earthwave Beach Festivals at Muizenberg.

Contact kahunasurf@mweb.co.za for further information on the Earthwave Beach Festival and sustainable lifestyles event and how to become part of this initiative.

/ends

Issued on behalf of:

Kahuna Promotions
Contact: Paul Botha
Email:  kahunasurf@mweb.co.za

Compiled & Issued by:

Life’s a Beach Communications
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za

Surfers Corner at Muizenberg to host Guinness World Record attempt in October

August 28th, 2011 No comments

EARTHWAVE BEACH FESTIVAL
Surfing and sustainable lifestyle event
Guinness World Record attempt
Surfers Corner, Muizenberg, Cape Town, South Africa
Saturday & Sunday, 1 & 2 October 2011

Surfers Corner on Muizenberg Beach will again be the venue for the fifth annual edition of the Earthwave Beach Festival where surfers will attempt to break the Guinness World Record for the ‘most surfers riding the same wave’ which they set at 110 in 2009.

The 2011 edition of the hugely popular festival that showcases the beach lifestyle and promotes sustainable lifestyle choices will be run on the weekend of 1 & 2 October. Activities include Longboard surfing and Stand Up Paddleboarding (SUP) events, plenty of fun-filled beach activities and exhibits and demonstrations of environmentally friendly products and services alongside talks on climate change and environmental issues.

“Thanks to assistance from the Muizenberg Partnership we’re expecting an even bigger and better Earthwave Beach Festival this year. We’ll be going all out to increase the Guinness World Record that currently stands at 110 surfers riding the same wave set at Earthwave 2009,” said Paul Botha from Kahuna Promotions, the organisers of the festival.

 “As in previous years we have challenged other surfing organisations worldwide to run an Earthwave festival and use the tremendous interest in Guinness World Records to raise awareness of climate change and what can be done to reduce our impact on the planet in their countries.”

“Earthwave Brazil, the previous record holder with 100 surfers on a wave and our closest rival, has confirmed their next attempt will be at Quebra Mar, Sao Paulo at the beginning of September, so we will know exactly what is required to overtake them long before our attempt.”

In addition to the record-breaking attempt, Earthwave 2011 will provide plenty more action in the ocean, on the beach and at the renowned after-party. There will be heaps of give-aways, raffles and competitions like Dig for Gold offering prizes worth tens of thousands of Rands and the festival will end with a charity auction for worthy causes, live music and give-aways on the Sunday evening.

As the festival grows in size and stature, the organisers invite the participation of companies and organisations keen on displaying or demonstrating their environmentally friendly products and services. By leveraging the extensive media coverage and publicity, Earthwave provides an ideal forum for promoting sustainable lifestyle choices to a receptive audience.

The organisers also invite suggestions for attempts on other Guinness World Records that could be run at the festival.

See www.kahunasurf.co.za/kp/earthwave for details of the 2009 and 2010 Earthwave Beach Festivals at Muizenberg.

Contact kahunasurf@mweb.co.za for further information on the Earthwave Beach Festival and sustainable lifestyles event and how to become part of this initiative.

/ends

Issued on behalf of:

Kahuna Promotions
Contact: Paul Botha
Email:  kahunasurf@mweb.co.za

Compiled & Issued by:

Life’s a Beach Communications
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za

Close but no record as 93 ride same wave Earthwave Beach Festival in Cape Town

September 27th, 2010 No comments

Pictured: A total of 93 surfers ride the same wave at the Earthwave Beach Festival at Surfer’s Corner in Muizenberg on Sunday. The Guinness World Record of 110 surfers on the same wave was during the 2009 Earthwave event at the same venue. Photo: Lee Slabber

EARTHWAVE BEACH FESTIVAL

Guinness World Record attempt + Longboard and SUP contests
Surfing and sustainable lifestyle event
Saturday & Sunday, 25 & 26 September 2010

It was close, but the Guinness World Record for the most surfers riding the same wave remains 110 set at the 2009 Earthwave Beach Festival at Muizenberg Beach in Cape Town after today’s best effort at the same venue came in at 93.

Despite the ideal offshore winds and gentle rolling half metre waves, the unseasonable rainy weather reduced the field from last year’s record 443 to ‘just’ 228 participants. Even though nearly 50% of those who took part managed to catch and ride the same wave for the required five seconds, they could not improve on the existing record.

“What a fantastic effort by Cape Town’s surfing community,” enthused Dene Botha from Kahuna Promotions, founders of the Earthwave concept that leverages the immense interest around Guinness World Record attempts to highlight climate change and raise awareness of sustainable lifestyle options.

“We may not have been able to improve on the record, but the rain did nothing to dampen the spirits of the hundreds of people at the beach for longboard and SUP events and Earthwave’s program of environmental awareness was the best in the 4 year history of the festival,” Botha added

The two day event included stop No. 3 of 5 on the SA Longboard Series and the first course racing events at Muizenberg in the rapidly growing Stand Up Paddleboarding (SUP) discipline. These ran in conjunction with talks by organisations such as 350.org and the Climate Action Partnership, who calculated carbon footprints, displays on marine life by Save Our Seas and demos of wind turbines and solar panels by 3rd Rock Energy.

Noordhoek local Justin Bing won the Open division of the longboarding ahead of Michael Grendon, Alfonso Peters and Dylan McLeod from Port Elizabeth. Bing moved into the lead on the series standings with the next event scheduled for the Eastern Cape in six weeks and inaugural national series will be finalised in Durban early next year.

Tarryn Kyte won the Women’s division, Muizenberg local Papi Makanyane took the Juniors, Deon Bing the Over 35’s and Gary Van Rooyen the O/50’s.

The super-fit van Rooyen also placed fourth in the Coreban SUP racing, behind winner Greg Bertish, runner-up Peter Peterson from Germany and Jono Rosslind, another competing in both events.

The host of activities during the festival included a Dig for Gold for the youngsters, spinning trials run by Spin 4 Charity, an outstanding display of big wave and Earthwave photographs by Nic Bothma, fund-raising by the Shark Spotters, who provided additional staff for the record attempt, and also the Sunflower Fund who do sterling work on behalf of those with leukemia.

Earthwave also featured a transformation component organised by Surfing South Africa and the Ticket to Ride Foundation, supported by Sport & Recreation SA and the Lotto, which brought 15 youngsters from Masiphumalele to the beach where they also received a hearty meal thanks to Compass Bakery.

The festival concludes with the Corona After-Party at the popular Brass Bell pub and restaurant in Kalk Bay featuring surf band the Little Kings, promos, the draw for the raffle and an auction of eco friendly items from Aidan Bennetts Design along with Corona and Monster Energy. This year there is a R10 cover-charge, the entire proceeds of which will be split between Spin 4 Charity, the Sunflower Fund and the Shark Spotters program.

The 2010 Earthwave Beach Festival is supported by Loaded Smoothies, Kustom footwear, Aidan Bennetts Design, Derevko Wetsuits, Hemporium, O’Neill, Caves Surfwear, Billabong, VonZipper, New Balance, Palmers, Zigzag, Empire Café, Rafikis, the Brass Bell and Octopus’s Garden, Bulk SMS, Compass Bakery, Monster Energy, Surfing South Africa, Corona and Wavescape, the official online and surf forecasting partner.

See www.kahunasurf.co.za/kp/earthwave-2010 for or the Facebook group Earthwave Beach Festival 2010 for further information and a gallery of images.

/ends

Issued on behalf of:

Company:         Kahuna Promotions
Contact:            Paul Botha
Email:               kahunasurf@mweb.co.za

Compiled & Issued by:Life’s a Beach Communications
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za

Stage set for Guinness World Record attempt at Earthwave Beach Festival

September 25th, 2010 No comments

The 2010 Earthwave Beach Festival got underway in sunny skies and light winds at Surfer’s Corner in Muizenberg on Saturday  Photo: Dene Botha

EARTHWAVE BEACH FESTIVAL
Guinness World Record attempt + Longboard and SUP contests
Surfing and sustainable lifestyle event
Saturday & Sunday, 25 & 26 September 2010
Stage set for Guinness World Record attempt at Earthwave Beach Festival

The Earthwave Beach Festival got underway in sunny skies and light onshore winds at Surfer’s Corner in Muizenberg today with the opening rounds of stop No. 3 of 5 in the SALSA Longboard surfing series and the first of the Coreban SUP races setting the stage for a grand finale and the Guinness World Record attempt on Sunday.

The beach was a hive activity as Spin 4 Charity hosted spinning trials alongside talks on environmental topics by 350.org and others, spectators browsed through the incredible images on display by renowned photographer Nic Bothma, carbon footprints were calculated by CAPS, wind turbines and solar panels from 3rd Rock Energy were perused and free beverages were dispensed by Loaded Smoothies and Monster Energy.

Greg Bertish won the first leg of Coreban SUP races, powering around the ‘M’ shaped course to finish ahead of Ivan van Vuuren, Jono Rosslind and Justin Bing. Craft of all shapes and sizes were demonstrated, including an incredibly light, streamlined Kevlar racing model that drew plenty of attention.

Former SA champion Dylan McLeod (PE) advanced to semi-finals of Open division of the longboard event, as did Rosslind, who is competing in both events, and Durban’s Brad Weare. PE surfers Faye Zoetmulder in the Women’s event and Grant Beck in the Juniors will also be contesting their respective divisions on the final day.

Wavescape, the official online and surf forecasting partners of Earthwave, predict light cross-offshore winds for Sunday morning and Kahuna Promotions, organisers of Earthwave and the Guinness World Record for the most surfers riding on the same wave, are optimistic that the record of 110 set at last year’s event can be raised even higher.

Registration for the GWR event starts at 10am and the hundreds of participants are expected to line up on the beach at 12.30 before paddling out for the one hour attempt at 1pm. Approximately six to eight waves are expected to be ridden in the 60 minutes.

While an attempt is made to count the surfers on each wave, it is photographic evidence that provides the final proof of how many surfers are up and riding five seconds after taking off. The official figures for the day will be announced at the Corona Earthwave After-Party at the Brass Bell in Kalk Bay.

The party starts at 5pm and features surf band the Little Kings, promos, the draw for the raffle and an auction of eco friendly items from Aidan Bennetts Design. This year there is a R10 cover-charge, the entire proceeds of which will be split between Spin 4 Charity, the Sunflower Fund, who will also be selling their Bandanas on the each during the day, and the Shark Spotters program which will have additional staff on duty during the GWR attempt.

The Earthwave Beach Festival offers fun in the sun for people of all ages, including a Dig for Gold with 50 valuable prizes ranging from branded wetsuits and sunglasses to apparel and footwear buried in the sand.

The Earthwave Beach Festival is supported by Loaded Smoothies, Kustom footwear, Aidan Bennetts Design, Derevko Wetsuits, Hemporium, O’Neill, Caves Surfwear, Billabong, VonZipper, New Balance, Palmers, Zigzag, Empire Café, Rafikis and Octopus’s Garden, Bulk SMS, Compass Bakery, Monster Energy, Surfing South Africa and Corona.

Contact kahunasurf@mweb.co.za for details on how to become part of this sustainable lifestyles initiative.

Ends

Issued on behalf of:

Company: Kahuna Promotions
Contact: Paul Botha
Email: kahunasurf@mweb.co.za

Compiled & Issued by:

Life’s a Beach Communications
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za

Action aplenty as surfers challenge World Record at Earthwave Beach Festival

September 24th, 2010 No comments

Some of the more than 400 surfers who lined up to break the Guinness World Record for the ‘most surfers riding the same wave’ at the 2009 Earthwave Beach Festival. Photo: Lee Slabber

 

EARTHWAVE BEACH FESTIVAL
Guinness World Record attempt + Longboard and SUP contests
Surfing and sustainable lifestyle event
Saturday & Sunday, 25 & 26 September 2010

Action aplenty as surfers challenge World Record at Earthwave Beach Festival

There will be action aplenty at the Earthwave Beach Festival at Muizenberg this weekend as Cape Town’s surfers try to break the Guinness World Record of 110 riding on the same wave alongside talks and displays on environmental issues, a photographic exhibition, contests for Longboard surfers and Stand Up Paddleboarders (SUP) and fund raising for worthy causes, before reaching a climax at a huge after-party on Sunday evening.

The fourth annual Earthwave event also features plenty of activities for youngsters, including a Dig for Gold with thousands of Rands in prizes, development surfing, a survey on starting a local surfers environmental organisation, calculating your carbon footprint, a tourism quiz with prizes, free books and CD’s on sustainable lifestyles, free beverages from Loaded Smoothies and Monster Energy and loads of give-aways, sticker showers and competitions.

The highlight will be the Guinness World Record attempt on Sunday, when even more than the 443 surfers of all ages who set the record last year are expected to take to the surf in sunny weather and ideal one metre rolling waves. Registration of participants starts at 10am and all participants line-up on the beach in a spectacular display of the diversity of the surfing lifestyle at 12.30.

Entering the surf at 12.55, half a dozen or more attempts will be made between 1pm and 2pm to get more than 110 surfers riding the same wave for 5 seconds or more. This all takes place under the watchful eye of the Shark Spotters (who will have additional staff on duty), a pair of Billabong / Monster Energy Jetskis in the surf and the reassuring presence of a flotilla of NSRI craft behind the break while highly trained paramedics from Medics in Motion and also the local Lifeguards are on-hand for any eventualities on the beach.

The Ticket to Ride Foundation will be bringing 15 rookie surfers from Masiphumelele to participate in the record attempt. Using surfboards and wetsuits kindly provided by Surfing South Africa as part of surfing’s national controlling body’s transformation program, which is supported by Sport & Recreation SA and the Lotto, the youngsters will also enjoy a hearty meal donated by Compass Bakery.

The festival gets underway at 8am on Saturday with a nationally rated Longboard surfing event run by the WP Longboard Club that has attracted top exponents from all over the country where the winners will be crowned on Sunday morning. The Coreban SUP races run between 10am and 12noon on both days and will utilise an ‘M’ shaped course through the surf that ensures spectators will be close to the action in this burgeoning watersport discipline.

All-day activities on both days include the works of renowned photographer Nic Bothma who will be displaying images from previous Earthwave events and also big-wave action around the Peninsula. There is also the opportunity to get some exercise and raise some funds for Spin 4 Charity, who will be conducting trials for the their own 24 hour Guinness World Record attempt at next year’s Earthwave festival.

Well known environmental organisations such as 350.org and the 90 x 2030 Project will be presenting talks on climate change and sustainable lifestyle options and 3rd Rock Energy will display solar and wind turbine energy generators. The Climate Action Partnership will calculate your carbon footprint, with prizes for those with the lowest impact on the environment, and there will also be a display and information on marine creatures by Save Our Seas and the Shark Spotters.

The event is supported by the City of Cape Town with the Environmental Resource Management Dept have providing copies of their excellent Smart Living Handbook in print and digital versions for those seeking the best way to Reduce, Reuse and Recycle, along with copies of their guide to Western Cape Beaches. And Cape Town Tourism will be hosting a quiz with prizes just after 12noon on Saturday.

Spectators and participants alike can show their support for the meritorious efforts of the Sunflower Fund on behalf of leukemia sufferers by purchasing a Bandana at Earthwave and wearing it during the world record attempt.

Earthwave is supported by Loaded Smoothies, who will be dispensing their range of delicious and nutritious health drinks to participants and spectators, and will distribute tens of thousands of Rands of branded products in competitions, a raffle and competitions.

Products up for grabs include top-of-the-range footwear from Kustom, chairs using environmentally friendly materials designed by TV personality Aidan Bennetts, top-class Derevko Wetsuits, Hemporium bags and apparel made from environmentally friendly hemp, clothing and accessories from O’Neill, Caves Surfwear and Billabong, sunglasses from VonZipper, shoes from New Balance and surf wax from Palmers.

There are also magazines from Zigzag, vouchers from top restaurants such as the Empire Café, Rafikis and Octopus’s Garden, a year’s subscription of surf forecast SMS’s from Wavescape and Bulk SMS and much, much more.

The 2010 Earthwave Beach Festival culminates in the Corona Earthwave After-Party at the recently renovated Brass Bell in Kalk Bay starting at 5.30pm on Sunday. Starring surf band Little Kings, the after party will also feature the Corona promo-girls, surf movies from the Wavescape Film Festival, more prizes and give-aways and the announcement of the official number of surfers on one wave earlier in the day.

For further information see the Program of Events at www.kahunasurf.co.za/kp/earthwave-2010 and the Facebook group Earthwave Beach Festival 2010 where video footage on how seriously participants train for the event, produced by the Fabulous Boomtown Boys, can be viewed.

The Earthwave Beach Festival is produced by Kahuna Promotions and proudly supported by Wavescape, the official online and surf forecasting partner for Earthwave.

Contact kahunasurf@mweb.co.za for details on how to become part of this sustainable lifestyles initiative.

/ends

Issued on behalf of:

Company: Kahuna Promotions
Contact: Paul Botha
Email:  kahunasurf@mweb.co.za

Compiled & Issued by:

Life’s a Beach Communications
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za

Momentum builds for Guinness World Record attempt at Earthwave Beach Festival

September 15th, 2010 No comments

Pictured: Spectators lined the beach as 443 surfers paddled out and set a new Guinness World Record of 110 riding the same wave at the Earthwave Beach Festival at Muizenberg last year. Photo: Lee Slabber

Momentum is building for the Guinness World Record attempt for the ‘most surfers riding the same wave’ that will be staged at the Earthwave Beach Festival in Muizenberg on the weekend 25 & 26 September.

The festival offers a full program of events over the two days including a nationally rated Longboard surfing contest, Stand Up Paddleboard (SUP) races in the waves, plenty of beach activities for all ages, talks and demonstrations on environmentally sustainable topics and products, with the highlight being the attempt to get more than 110 surfers to ride the same wave for more than five seconds.

Supported by Loaded Smoothies, who will be dispensing their range of nutritious health drinks to participants and spectators, Earthwave also provides a forum for organisations such as Spin 4 Charity, the Sunflower Fund and the Shark Spotters program to raise awareness and funds for their worthy causes.

Tens of thousands of Rands of branded products will be given away, raffled, auctioned and won in activities like the popular Dig for Gold, beach cleanups. Prizes include Kustom footwear as worn by Joel Parkinson and other world and world-class surfers, environmentally friendly furniture items designed by TV personality Aidan Bennetts, Derevko Wetsuits, Hemporium products, New Balance shoes, apparel and accessories by O’Neill and Caves Surfwear and many more.

The Corona Earthwave After-Party will showcase the newly revamped Brass Bell in Kalk Bay where surf band the Little Kings, promo-girls, surf movies from the Wavescape Film Festival and more prizes and auctions, including five cases of Mexico’s favourite beer, will ensure a riot of fun and mayhem from 5pm until late on the Sunday evening!

The SUP races, organised and run by Coreban International, will use an ‘M’ shaped course that sees competitors paddling in and out through the waves twice in each heat, a first for Muizenberg. With valuable prizes at stake, the entire event will be completed on the Saturday.

The longboard surfing event, run by the WP Longboard Club, is stop No. 3 of 5 on the inaugural SA Longboard Tour and features a number of the country’s top performers. Starting on Saturday morning, the finals will be held on Sunday morning with the awards presentation staged just before an expected 500 or more participants line up to break the Guinness World Record at 12.30pm.

The SUP and longboard competitors and participants in the Guinness World Record attempt, who can include anyone who can stand up and ride a wave for five seconds or more, will be fueled by Monster Energy who will also be providing stickers, tattoos and other promotional items for all attending the festival.

Registration for the GWR starts at 10am on the Sunday and those wishing to be part of record breaking attempt are advised to check in early to prevent parking hassles and avoid the rush before the lineup. Entry costs R50 and all participants need to sign an indemnity form (signed by a parent/guardian for those under 18) and provide an email address to which an official certificate of participation will be sent.

The Earthwave Beach Festival at Muizenberg provides unlimited sponsorship opportunities for companies and organisations keen on promoting their environmental credentials or simply wanting to showcase their products and services to a receptive audience and through the saturation media coverage.

For further information see www.kahunasurf.co.za/kp/earthwave and the Facebook group Earthwave Beach Festival 2010.

The fourth annual edition of the event is produced by Kahuna Promotions and proudly supported by Wavescape, the official online and surf forecasting partner for Earthwave.

Contact kahunasurf@mweb.co.za for details on how to become part of this sustainable lifestyles initiative.

/ends

Issued on behalf of:
Company:         Kahuna Promotions
Contact:            Paul Botha
Email:               kahunasurf@mweb.co.za

Compiled & Issued by:
Life’s a Beach Communications
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za

Earthwave to challenge the Guinness World Record at Muizenberg next month

August 24th, 2010 No comments

Pictured: 110 surfers successfully ride the same wave at the Earthwave Beach Festival on Muizenberg Beach last year to set a new Guinness World Record. Photo: Craig Parker
The Earthwave Beach Festival will again host an attempt to challenge the Guinness World Record for the most surfers riding the same wave at Surfers Corner on Muizenberg Beach on the weekend of 25 & 26 September 2010.

The fourth edition of the popular festival that harnesses the huge interest surrounding attempts to break Guinness World Records (GWR) to promote sustainable lifestyle choices, will include a national SA Longboard Surfing (SALSA) event and Stand Up Paddleboarding (SUP) races featuring many of the country’s top performers, alongside plenty of fun beach activities, demonstrations and talks on climate change over the two days.

“We excited about Earthwave 2010 and after setting the Guinness World Record of 110 surfers riding the same wave at Muizenberg last year, we feel that we can raise the record even further,’ says Paul Botha from Kahuna Promotions, the organisers of the festival.

“Earthwave has become a really fun, mass participation event since 2006 with more than 440 surfers of every age and ability paddling out to break the record last year, and three times that many on the beach urging them on,” Botha added. “We’re inviting environmental organisations and companies to join us at the event to raise awareness of climate change and what can be done to reduce our impact on the planet.”

“There’ll be plenty of action in the ocean and on the beach with heaps of give-aways, raffles for worthy causes and competitions like Dig for Gold with prizes worth tens of thousands of Rands. And the whole fiesta ends off with the after-party-of-the-year at the Brass Bell.”

The attempt on the Guinness World Record will be made between 1pm and 2pm on Sunday 26 September, with registration starting at 10am, and the SALSA longboard surfing event and SUP races will start on Saturday 25, with the finals on the Sunday morning.

Earthwave Brazil, where the Guinness World Record of 100 surfers riding the same wave was set in 2008, will also be making another attempt to break the record on Sunday 12 September as part of a three day professional longboarding and SUP event at Quebra Mar near Sao Paulo.

The Earthwave Beach Festival at Muizenberg provides unlimited sponsorship opportunities for companies and organisations keen on promoting their environmental credentials or simply wanting to showcase their products and services to a receptive audience and through the saturation media coverage.

See www.kahunasurf.co.za/kp/earthwave for details of the 2009 Earthwave Beach Festival where the Guinness World Record was set.

Contact kahunasurf@mweb.co.za for further information on the Earthwave Beach Festival and sustainable lifestyles event and how to become part of this initiative.

/ends

Issued on behalf of:

Company:         Kahuna Promotions
Contact:            Paul Botha
Email:               kahunasurf@mweb.co.za

Compiled & Issued by:

Life’s a Beach Communications
Mobile:         +27 (0) 82 423 1964
Email:           lifesabeach@mweb.co.za